Key visual and mini identity for Country on the Common, an outdoor daytime country music event in London produced by Enable Leisure & Culture. The brief was to balance a more mature, line-up–style music poster with a fun, welcoming feel that would appeal to a broad audience – from groups of friends to families – without skewing too masculine or too feminine.
I developed a flexible poster design, logo lockup, colour palette and typography that capture the feel of a sunny, relaxed country festival on the common, while still clearly communicating the line-up and key event information.
